Business Writing Training

Business writing training helps staff members save time during the brainstorming process, use persuasion tactics to reach their audience, maintain focus throughout the document, and use a tone that establishes rapport. The best writing is active and what we like to call “meaty.” We can show you common pitfalls, analyze your business’s writing samples, and customize a mentoring program to keep everyone onboard. Participants of business writing training will take with them an 80-page book, before and after business writing models, and six months of email follow-up.

Effective Business Writing

The benefits of business writing training are endless. Not only do skills improve every time, but the company ends up saving money from wasted time editing mistakes, internal misunderstandings, and ineffective advertising copy caused by poor writing. Furthermore, participants in business writing training will enjoy learning new on-the-job skills they can use. The more individuals feel they are growing, the more likely they are to stay with an employer.

One of our past clients was NASA’s middle and senior leaders, including the center director. They signed up for a one-day business writing training workshop to hone the wording of their awards program. “That isn’t easy if you’ve grown up on technical writing, which emphasizes description over persuasion,” explains our President, Dr. Thomas Murawski, “But nominations must sell, not just tell.” We helped NASA focus their writing on the significance and payoff of the awards, rather than bogging audiences down with endless copy about the recipient’s achievements.